Area Business Development Manager
6 days ago
Job Title: Area Business Development Manager
Job Summary: We are seeking a highly skilled Area Business Development Manager to contribute to the long-term growth of Abbott Nutrition products in their territory. The successful candidate will increase awareness among Health Care Professionals on the important role of nutrition in improving quality of life and the superiority of Abbott products to competitor brands.
Key Responsibilities:
- Enable the ethical field force to meet regional and team KPIs.
- Analyze market, category, and channel opportunities within the territory using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level.
- Leverage business analytics and customer insights to conduct ongoing analysis of growth potential throughout the region and create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region.
- Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy.
- Deploy marketing programs to target customers and accounts via the Medical Reps, including education, execution, and tracking of program impact/success.
- Observe and provide progressive, real-time coaching and feedback to Medical reps on every aspect of the customer engagement process.
- Accelerate the development of digital knowledge and application in Medical reps through mentoring, coaching, and role-modeling.
- Build and maintain relationships with customers and accounts across digital, remote/virtual, and face-to-face channels to increase awareness and loyalty to Abbott brand products.
- Collaborate with the training/SFE to optimize team performance by identifying knowledge and skill gaps in Medical reps across the team and create individual development plans to elevate capabilities across the territory/area.
- Provide direct, ongoing support to Medical reps in the field through collaborative problem-solving, mentoring, coaching, feedback, and escalations.
- Develop and expand a network of KOLs throughout the territory/area, reflecting influence at all levels of an account (not limited to HCPs).
- Work cross-functionally with Marketing, Analytics, and SFE to gather and interpret customer and market behavior data, translating omnichannel engagement data into real-world activities.
Requirements:
- Graduation in medicine, science, pharmaceuticals/nutrition.
- MBA/PGDM would be a plus.
- Minimum 5+ years of relevant experience.
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