Digital Marketing Campaign Specialist

2 days ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title:

Media Acquisition Specialist

Role Overview:

We are seeking a Media Acquisition Specialist to manage our paid advertising and affiliate marketing campaigns, driving ROI growth and campaign success.

Key Responsibilities:
  • Develop and execute strategic media plans across Google Ads and Facebook Ads platforms.
  • Build and manage affiliate marketing programs to drive sales and lead generation.
  • Establish and maintain strong relationships with affiliates/partners.
  • Optimize campaigns for CPA, CPC, CTR, ROAS, and conversions.
  • Conduct A/B testing for creatives, ad copies, and landing pages.
  • Monitor campaign performance, analyze data, and provide actionable insights.
Requirements:
  • Proven experience in media buying/PPC campaigns (2-4 years).
  • Hands-on expertise with Google Ads Manager & Meta Ads Manager.
  • Strong analytical skills with experience in campaign reporting.
  • Knowledge of Google Analytics, Tag Manager, Pixel tracking, and Conversion Optimization.

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