Strategist for Leadership Amplification

18 hours ago

Shimoga, Karnataka, India beBeeBrand Full time ₹ 15,00,000 - ₹ 20,00,000
Personal Branding Strategist

A high-achieving Personal Branding Strategist is required to spearhead the amplification of business leaders' personal brands across diverse digital and social platforms. This role involves comprehensive content planning, execution, reputation management, and thought leadership positioning in harmony with the business leader's voice, values, and vision.

Key Responsibilities:
  • Content Strategy & Planning
    • Develop and maintain a monthly content calendar tailored to the Business Leader's areas of expertise, interests, and business updates.
    • Align content themes with current trends, industry news, company milestones, and leadership values.
    • Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.
  • Content Creation & Publishing
    • Write high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
    • Create impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
    • Collaborate with graphic/video teams to produce multimedia content.
  • Social Media Management
    • Manage Business Leader's X, Twitter, Instagram, Threads, and other relevant platforms.
    • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
    • Track content performance metrics and suggest optimizations.
  • Personal Brand Growth
    • Ensure consistent tone, style, and branding across all platforms.
    • Grow Business Leader's following organically using content hooks, engagement strategies, and relevant hashtags.
    • Engage with other thought leaders and communities to increase visibility.
  • Research & Thought Leadership
    • Conduct industry research and competitor benchmarking for better positioning of the Business Leaders.
    • Identify speaking opportunities, collaborations, and panel features aligned with Business Leader branding.
  • Executive Support & Confidentiality
    • Coordinate closely with the Business Leader's office for approvals and internal alignment.
    • Handle all content and communication with discretion, ensuring brand integrity and privacy.
    Requirements:
    • Bachelor's degree in marketing, Journalism, Communications, or related field.
    • 2+ years of experience in personal branding, executive communications, or social media marketing.
    • Exceptional copywriting skills tailored for leadership tone and business storytelling.
    • Proficiency with social media scheduling tools.
    • Knowledge about ORM (Online Reputation Management) tools and their usage.
    • Familiarity with analytics tools.
    • Bonus: Experience using AI tools for rapid content production.
    Preferred Traits:
    • Strong sense of empathy and ability to reflect another person's voice authentically.
    • Proactive, organized, and deadline-driven.
    • A strategic thinker who can blend creativity with analytics.
    • Sensitive to trends, audience psychology, and professional tonality.

This role offers the opportunity to contribute to the success of our business leaders by crafting compelling narratives that elevate their personal brands.

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