Business Development Marketing Coordinator
2 days ago
About Mphasis
Mphasis is a leading provider of IT solutions, offering applications, business process outsourcing (BPO), and infrastructure services globally. The company combines technology expertise, domain knowledge, and process expertise to deliver high-quality solutions.
With an impressive client base and extensive global presence, Mphasis has made a lasting impression in the IT solutions domain. Our focus on delivering quality solutions across various industries meets the challenging requirements of our esteemed clients.
About the Role:
The Senior Analyst - Account Based Marketing role is responsible for planning, managing, and implementing logistics and budgets related to events conducted by Mphasis. This includes working with sales teams to drive pipeline generation from top target accounts and accelerating existing opportunities through enhanced engagements with key client executives.
The successful candidate will partner with sales teams, internal marketing functions, and finance to achieve this goal. They will oversee event coordination, manage vendor payments, and facilitate invoicing between Mphasis and event vendors/partners.
Key Responsibilities:
- Event Coordination: Partner with marketing leads and client partners to coordinate and execute field marketing events, including conferences, trade shows, and sports events.
- Vendor Management: Collaborate with the finance team to oversee vendor payments and process event-related invoices.
- Logistics and Procurement: Assist in event logistics by researching vendors/suppliers, developing requests for proposals (RFPs), and negotiating contracts for optimal terms.
- Swag Management: Support promotional giveaways and manage swag inventory by overseeing procurement processes and tracking available items.
- Campaign Collaboration: Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support, and creative development to ensure effectiveness for the said events.
- Project Management: Manage project timelines, quality issues, resources, & budgets and follow through on action items.
Requirements:
- Experience: Overall 5+ years' experience with 3 plus years of proven marketing experience and Event management and coordination experience.
- Skills: Demonstrated experience overseeing various marketing program executions. Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.
- Education: Graduate/Postgraduate
Salary Estimate: ₹1,200,000 - ₹1,500,000 per annum, based on location and industry standards.
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