Educational Marketing Leader

2 days ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Job Overview

We seek an innovative marketing leader to spearhead our educational brand-building initiatives.

This role demands a results-driven professional who can leverage traditional marketing strategies with modern digital approaches, drive growth, strengthen visibility, and engage effectively with parents, students, and the wider community.

Main Responsibilities
  • Strategic Leadership:
    • Develop and execute our overall marketing strategy across multiple campuses.
    • Drive student admissions growth through creative campaigns, parent engagement initiatives, and community outreach.
    • Position our educational network as a leading brand in K-12 education.
  • Brand & Communications:
    • Maintain consistent brand messaging across all campuses, ensuring alignment with our vision and values.
    • Oversee internal and external communications, including press releases, newsletters, parent communications, and reputation management.
    • Build thought-leadership campaigns highlighting academic excellence, extracurricular achievements, and student success stories.
  • Digital & Performance Marketing:
    • Lead digital campaigns (SEO, SEM, PPC, social media, influencer tie-ups) focused on generating high-quality leads for admissions.
    • Manage our website, ensuring it remains updated, user-friendly, and aligned with parent needs.
    • Develop a strong social media presence that highlights student activities, achievements, and our unique culture.
  • Admissions & Outreach:
    • Design and execute admissions marketing campaigns (online and offline) to meet enrolment targets.
    • Collaborate closely with principals and admissions teams to track lead-to-conversion funnels and optimize processes.
    • Build relationships with feeder schools, parent communities, and education consultants.
  • Events & Community Engagement:
    • Conceptualize and oversee impactful school events, open houses, competitions, and cultural programs that enhance visibility.
    • Strengthen alumni engagement and leverage success stories for brand-building.
    • Drive partnerships with corporates, NGOs, and media to increase visibility.
  • Market Intelligence & Analytics:
    • Conduct competitor benchmarking and parent surveys to refine positioning and offerings.
    • Track ROI on campaigns through analytics dashboards; regularly report insights to leadership.
    • Leverage data-driven strategies to enhance lead generation, parent satisfaction, and brand loyalty.

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