Senior Marketing Data Strategist
4 days ago
Marketing Data Analyst: Unlock Business Growth with Data-Driven Insights
We are seeking a detail-oriented Marketing Data Analyst to join our team. The role requires strong analytical skills to interpret marketing data, derive insights, and support decision-making for business growth.
The ideal candidate will collaborate with the marketing and product teams to measure performance, optimize campaigns, and identify opportunities to enhance ROI.
- Collect and analyze data from multiple marketing channels (digital campaigns, CRM, web analytics).
- Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
- Identify trends, patterns, and insights to support marketing strategy and decision-making.
The successful candidate will have strong knowledge of data analysis tools such as SQL, Python, R, or Excel, and proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems is also essential.
The role requires excellent problem-solving, analytical thinking, and storytelling skills with data, as well as strong communication and collaboration abilities to work across teams.
Key Responsibilities:- Develop actionable insights from data analysis.
- Collaborate with cross-functional teams to drive business outcomes.
- Stay up-to-date with industry trends and emerging technologies.
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