Digital Growth Strategist

2 weeks ago

Kannur, Kerala, India beBeeDigital Full time ₹ 8,00,000 - ₹ 12,00,000
Job Overview

We are seeking a seasoned digital marketing professional to lead our Paid Advertising efforts. As a PPC/Growth Manager, you will be responsible for driving revenue growth through effective paid advertising strategies.

Key Responsibilities:

  • Setup and manage Google AdWords and Bing campaigns by conducting keyword research and writing ad copies
  • Optimize campaigns using bid and budget management, structural, keywords, ad text optimization, and creative optimization
  • Manage Paid Social campaigns across Facebook, Instagram, and other social media platforms
  • Develop end-to-end shopping campaigns, including creating feed files, working with merchant center, and executing shopping campaigns
  • Understand creative requirements for different platforms
  • Develop a strong understanding of our product offerings and perform competitor profiling
  • Provide regular status updates as part of the team
  • Ensure conversion tracking and KPI measurements are in place

Requirements:

  • Bachelor's Degree (as per minimum requirements)
  • 4+ years of PPC experience (Google Ads & Facebook Ads), with Programmatic media buying an advantage
  • Experience working with E-Commerce setup preferred
  • Strong analytical ability and experience working with data
  • Basic Excel Skills
  • Ability to communicate effectively
  • Quick learner with exceptional attention to detail and performance-driven mindset

What We Offer:

  • A dynamic work environment with opportunities for growth and development
  • Competitive salary and benefits package
  • Collaborative team environment

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