Food Portfolio Leader

2 days ago

Alwar, Rajasthan, India beBeeBrand Full time ₹ 90,00,000 - ₹ 1,20,00,000

**Job Overview:**

We are seeking an experienced brand leader to spearhead the growth of our food portfolio in Chennai. The ideal candidate will be responsible for developing and implementing a comprehensive brand strategy, driving integrated marketing campaigns, and managing consumer and market research.

**Key Responsibilities & Accountability:

  • Develop and implement a brand strategy that aligns with business objectives.
  • Drive integrated marketing campaigns across digital, retail, D2C, and marketplaces.
  • Manage consumer and market research, track brand health, and generate insights.
  • Partner with performance marketing teams/agencies to ensure effective brand messaging.
  • Plan and execute BTL activations, in-store visibility, and sales enablement tools.
  • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.

**Required Skills & Qualifications:

  • 4-5 years of experience in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Graduate/MBA in Marketing, Brand Management, or related field.
  • Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.

**Why You'll Love This Role:**

This is an excellent opportunity to join a dynamic team and make a significant impact on our food portfolio. If you have a passion for branding and marketing, we encourage you to apply.

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