Retail Operations Manager

The Area Business Manager is a critical role responsible for driving business growth and operational excellence across a cluster of retail outlets within a designated region. This role demands a blend of strategic planning, hands-on execution, and strong leadership skills to achieve ambitious sales and profitability targets.

• P&L Management: Maximize the profitability of assigned stores by closely working with the business team to hit revenue and cost targets. Drive in-store sales through enhanced customer engagement while strategically managing operational costs.
• Change Management Leadership: Spearhead and implement business strategic initiatives and change programs within your area, ensuring smooth transitions and team adoption of new processes, technologies, and customer engagement strategies related to holistic health approaches.
• Employee Retention & Development: Recruit, develop, motivate, and retain high-performing store teams. Foster a positive, collaborative, and engaging work environment that encourages growth and reduces attrition, focusing on deep product knowledge.
• Customer Experience & Retention: Ensure delivery of an unparalleled customer experience across all stores, educating customers about personalized plans, driving strong customer engagement, and retention leading to increased online sales and brand advocacy.
• Performance Reporting & Insights: Analyze key performance indicators (KPIs) and operational data for your area, generating comprehensive reports, and providing actionable insights and recommendations to the business team.
• SOP Adherence & Operational Excellence: Ensure strict adherence to Standard Operating Procedures (SOPs) provided by the business team, maintaining consistent brand standards, visual merchandising guidelines, and operational efficiency reflecting Traya's scientific approach.
• Strategic Collaboration: Work closely with the business team to implement national strategies at a local level, providing valuable market feedback and contributing to the continuous evolution of our retail model for personalized health solutions.
• Market Intelligence: Stay informed about local market trends in health, wellness, and hair care, competitor activities, and customer feedback to inform regional strategies and contribute to broader business development.
• Audit Management: Be accountable for the successful execution of internal and external audits within the area, including pre-audit preparation, active participation during the audit process, and diligent follow-up on all audit findings and recommendations.

• Bachelor's degree in Business Administration, Retail Management, Marketing, or a related field. A background in wellness, healthcare, or integrated solutions is beneficial.
• 7-8 years of experience with a Bachelor's Degree or 2-3 years of experience with a Master's Degree from Tier 1/Tier 2 MBA college.
• Proven track record in managing Store level P&L and driving financial results.
• Demonstrated experience in leading and successfully implementing change management initiatives.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Exceptional leadership, team-building, and interpersonal communication skills.
• Ability to inspire, motivate, and develop a high-performing team, emphasizing customer education and personalized solutions.
• Strong organizational skills and attention to detail, with a commitment to operational excellence.
• Proficiency in retail management software and reporting tools.
• Willingness to travel regularly within the assigned area.

• Experience: Proven experience in retail management, with significant time in multi-store operations.
• Education: MBA/PGDM in Marketing or Operations highly preferred; Bachelor's degree minimum.
• Leadership: Proven ability to lead, mentor, and scale large teams (30+ indirect reportees).
• Strategic Vision: Capacity for annual business planning, sales forecasting, and market opportunity visualization.
• Financial Acumen: Strong P&L management, cost control, and budget oversight.
• Operational Mastery: Deep understanding of retail operations, compliance, and store hygiene.
• Sales Driver: Consistent track record of achieving and exceeding challenging sales targets and driving revenue growth.
• Customer Escalation Management: Handle ground-level customer escalations and report them to the business team.
• Communication: Excellent interpersonal, presentation, and negotiation skills.
• Problem-Solver: Logical decision-making in high-pressure situations, with a focus on remedying discrepancies.
• Adaptability: Ability to initiate and manage change effectively within the organization.