Strategic Marketing Manager

1 week ago


Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Job Title

We are seeking a skilled Media Planner to join our team.

As a Media Planner, you will be responsible for collecting and analysing market data, identifying target audiences and understanding their behaviour and habits.

You will develop performance-driven strategies for current clients, as well as pitches. Your expertise will be used to create cross-channel media plans, covering SEM, paid social, programmatic, and affiliates.

Key Responsibilities:

  • Collect and analyse market data to inform media planning decisions
  • Identify target audiences and understand their behaviour and habits
  • Develop performance-driven strategies for current clients
  • Create cross-channel media plans, covering SEM, paid social, programmatic, and affiliates
  • Allocate budgets and monitor costs
  • Develop a robust measurement approach across the agency with a focus on ROI and attribution analysis
  • Adopt a test-and-learn approach to campaign optimisation across all accounts

Requirements:

  • Strong analytical skills and attention to detail
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and meet deadlines
  • Knowledge of media planning software and tools
  • Experience in market research and data analysis


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