Distribution Strategy Lead
1 month ago
About the Role:
The Distribution Strategy team at BrowserStack is responsible for defining the go-to-market strategy for the BrowserStack Test Platform. This includes identifying opportunities to leverage existing channels such as Content, SEO, Developer relations, etc. and building and nurturing new channels to drive platform adoption.
Key Responsibilities:
- Develop a long-term view of the developer ecosystem based on in-depth research and identify how to best position and sell BrowserStack's test platform.
- Deep dive into different channels, understand the key levers that influence each channel and communicate a point of view on what channel might work best for a particular product.
- Place bets on individual channels and assess product-channel fit by performing experiments and double down when successful.
- Take ownership in a fast-paced environment to drive rigorous, fact-based recommendations to Marketing, Sales, Partnerships, Monetization, and Product teams.
Requirements:
- 7+ years' experience with at least 3+ years' experience in Product Management, Strategy, or Marketing roles.
- Prior knowledge of different channels of distribution is a plus, but not mandatory.
- Great communication skills and ability to influence leadership and senior stakeholders in the organization.
- Interested and willing to learn best practices of developer products.
What We Offer:
- Medical insurance for self, spouse, up to 2 dependent children and Parents or Parents-in-law up to INR 5,00,000.
- Gratuity as per payment of Gratuity Act, 1972.
- Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends.
- Remote-First work environment that allows our people to work from anywhere in India.
- Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience.
About Us:
BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. We help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions.
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Distribution Strategy Lead
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Noida, Uttar Pradesh, India BrowserStack Full timeAbout the RoleBrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers.We're seeking a Distribution Strategy Lead to define the GTM strategy for our BrowserStack Test Platform.
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