Digital Foundation Marketing Strategy Lead for HCLTech

4 days ago

Noida, Uttar Pradesh, India HCLTech Full time

HCLTech is a leading global IT services and software company, boasting over $13 billion in revenue this year. By leveraging its strong foundation and leadership in IT services and digital and engineering capabilities, the company is poised to make significant strides in the GenAI and Data space.

We are hiring a Digital Foundation Marketing manager who will be part of the product/offering portfolio mapped to the Business leaders of Strategic Business Units and partner ecosystems.

Job Overview:

This role involves defining marketing strategies and initiatives that create visibility, build familiarity, and generate customer leads. You will work closely with your team to develop brand awareness initiatives for the business, including internal and external communications.

You will execute multi-channel marketing strategies, including events, campaigns, digital channels, demand generation, and account-based marketing (ABM). Your responsibilities will include working closely with the marketing and business leads to ensure complete alignment with the business strategy and goals.

You will help define messaging for defined target audiences, establish thought leadership, and creatively showcase our strengths and key differentiators to industry decision-makers and influencers.

Key Responsibilities:
  • Market Research and Analysis: Identify customer segments, needs, and competitor moves (solutions, PR, creatives). This will inform product positioning and marketing strategies.
  • Strategy and Planning: Craft and implement a comprehensive marketing strategy for the Business unit consistent with the overarching marketing and business strategies.
  • Content creation, roadmap, and planning: Build a quarterly and annual plan for content marketing with business leaders, focusing on always-on marketing and customizable channel-based campaigns.
  • Partner Marketing: Joint marketing plan development and execution with partners, driving engagement and generating leads.
  • Compelling Content and Promotion: Develop high-quality content that resonates and leverages various channels.
  • Lead Generation and Conversion: Implement lead nurturing strategies to guide prospects through the sales funnel and convert them into customers.
  • Collaboration: Work closely with business, sales, service lines, operations, Industry Marketing teams, and Corporate and Brand teams to align marketing efforts with business priorities.
  • Measuring and Analyzing Performance: Define key performance indicators (KPIs) to measure the effectiveness of marketing efforts.

The salary range for this position is estimated to be between $90,000 - $160,000 per year, depending on location and experience.

HCLTech offers a competitive compensation package, including benefits, opportunities for career growth, and a dynamic work environment.

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