Marketing Lead Generation Specialist

8 hours ago

Thoothukudi, Tamil Nadu, India beBeeLead Full time ₹ 16,62,000 - ₹ 24,15,000
Marketing Lead Generation Specialist

Job Overview:

  • The position of Marketing Lead Generation Specialist involves generating Sales Qualified Leads (SQLs) and creating new business opportunities across strategic enterprise accounts.

Key Responsibilities:

  1. Conduct thorough research and analysis of target accounts to identify key stakeholders and decision-makers utilizing industry expertise.
  2. Implement outbound prospecting initiatives, such as email campaigns and cold calling, to generate interest and schedule meetings for regional Sales Leaders.
  3. Collaborate with the Marketing team to design and execute joint campaigns and virtual events to drive demand generation.
  4. Engage with C-suite, VP, and Director-level executives to understand their pain points and effectively position solutions.
  5. Develop compelling narratives and high-level solution overviews to spark curiosity and interest in company offerings.
  6. Maintain accurate and up-to-date lead data in CRM systems.
  7. Track and report on lead generation KPIs, campaign performance, and conversion metrics.
  8. Support Account-Based Marketing (ABM) strategies by tailoring outreach to specific enterprise accounts.

Required Skills & Qualifications:

  • Bachelor's degree in business, marketing, IT, or a related field.
  • 3–6 years of experience in inside sales or lead generation in a technology or ITES environment.
  • Proven experience engaging with senior leadership in large enterprise accounts.
  • Familiarity with AI-led services and digital transformation solutions.
  • Proficiency in CRM and marketing automation tools.
  • Excellent verbal and written communication skills with strong interpersonal abilities.

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