Strategic Brand Campaign Manager

1 month ago


Delhi, Delhi, India LBB (Little Black Book) Full time

About LBB

LBB is a platform that connects consumers with brands across various formats, including web, app, and social media. We are looking for a talented individual to join our team as a Strategic Brand Campaign Manager.

Salary

We offer a competitive salary of ₹12-16 lakhs per annum, based on experience.

Job Description

The successful candidate will be responsible for conceptualizing, executing, and managing branded campaigns across LBB formats on web, app, and social media based on client briefs. This includes ensuring high repeat rates, working with the sales team to achieve targets, and collaborating with graphic, photo, video, editorial, and tech teams.

Responsibilities

  • Develop and execute brand strategies that meet client objectives and align with LBB's tone.
  • Manage social media marketing efforts for sales collaborations.
  • Serve as the primary point of contact for partner brands, handling daily liaison and end-to-end campaign management from brief to deliverables.
  • Create pitches, briefs, presentations, and campaign plans to maximize conversion.
  • Monitor daily campaign progress and report success metrics post-campaign closure.
  • Maintain close communication with both editorial and sales teams to ensure successful campaigns across all LBB cities.

Requirements

To succeed in this role, you should have:

  • 2-4 years of experience in branded content/content marketing.
  • Excellent strategic thinking, creativity, and problem-solving skills.
  • Strong communication and project management abilities.

Benefits

We offer a dynamic work environment, opportunities for growth, and a chance to work with top brands.

Location

This role is based in Okhla, New Delhi, with travel requirements of 30-40% PAN India.



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