Strategic Brand Communications Manager
2 weeks ago
We are committed to providing high-quality education to individuals, companies, and governments worldwide. Our unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty has educated over 300,000 individuals across 80+ countries.
Role OverviewThis role offers the opportunity to inspire global learners by selecting high-quality education from world-class schools. You will oversee all aspects of social media and brand content creation and design, ensuring consistency and alignment with established strategies.
Key Responsibilities- Develop compelling social media content and creatives that reflect the Emeritus brand, resonating with audiences and supporting established social strategies across LinkedIn, Instagram, Facebook, etc.
- Analyze and optimize content to maximize engagement, leveraging insights from social media analytics.
- Stay current with social media trends, competitor strategies, and platform updates to keep Emeritus' content fresh and relevant.
- Corporate Communications Support: Develop social content and creative assets for key events and campaigns, including annual newsletters, investor announcements, and award recognitions campaigns.
- Internal Communications Initiatives: Social and email content support for internal campaigns, including contests, R&R, special celebrations, and culture-building efforts.
- A Bachelor's degree in Communications and Mass Media or a related field (preferred).
- 7-8 years of experience in content writing and graphic design, preferably within a digital agency or similar environment.
- Proficiency in graphic design tools like Canva.
- Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
- BASIC video editing skills are a plus.
- Understanding of social media analytics tools (e.g., Google Analytics, Hootsuite, etc.).
- Understanding of SEO principles and best practices for social media.
- Proven ability to conceptualize and execute brand-aligned campaigns across various touchpoints.
- Strong creative values, with a clear understanding of business objectives.
- Experience in interpreting data to guide content and creative processes.
- A self-motivated, energetic team player with a collaborative spirit.
- Proven ability to demonstrate brand voice.
Estimated salary range: $120,000 - $150,000 per year, depending on location and experience. Additionally, we offer a comprehensive benefits package, including health insurance, retirement savings, and paid time off.
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