Logistics Marketing Strategist

3 weeks ago


Jalgaon, Maharashtra, India S K TRANSLINES PRIVATE LIMITED Full time
About S K Translines Private Limited

At S K Translines Private Limited, we are committed to delivering end-to-end logistics solutions that exceed our customers' expectations. As a leading provider of freight forwarding, customs clearance, and supply chain management services, we strive for excellence in every aspect of our business.

Job Description:

We are seeking an experienced Logistics Marketing Strategist to join our team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, generate leads, and support the company's growth objectives.

The successful candidate will oversee all marketing activities, manage a team, and collaborate with various departments to ensure cohesive and effective marketing campaigns. Key responsibilities include:

  • Developing and implementing marketing strategies that align with the company's goals and objectives.
  • Enhancing and maintaining the company's brand image and ensuring consistent messaging across all marketing channels.
  • Planning, executing, and managing multi-channel marketing campaigns, including digital, social media, email, content marketing, and events.
  • Leading, mentoring, and developing a team of marketing professionals, fostering a culture of creativity and high performance.
  • Conducting market research to identify trends, opportunities, and customer needs, and using insights to inform marketing strategies.
  • Oversseeing the creation of compelling marketing content, including blogs, case studies, white papers, videos, and social media posts.
  • Optimizing the company's online presence through effective SEO and SEM strategies to drive traffic and generate leads.
  • Monitoring and analyzing marketing metrics and KPIs to assess the effectiveness of campaigns and make data-driven decisions.
  • Managing the marketing budget, ensuring cost-effective strategies and maximum ROI.

Requirements:

To succeed in this role, you will need:

  • A minimum of 1 year experience in Brand Marketing or Consumer Insights within the Transport & Logistics industry.
  • Experience in managing a wide range of qualitative and quantitative research.
  • Excellent communication and project management skills.
  • A strong attention to detail and ability to deliver high-quality work.
  • A willingness to travel extensively (over 60% of the time).

What We Offer:

  • A leadership role with opportunities for career progression.
  • The chance to join a market leader in the Transport & Logistics sector.
  • A competitive salary: ₹850,000 per annum (pro rata for part-time candidates), plus benefits including health insurance and a provident fund.


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