Marketing Campaign Strategist

5 days ago


Mumbai Metropolitan Region, India Barcode Entertainment : Strategic Brand Solutions Full time

At Barcode Entertainment: Strategic Brand Solutions, we are seeking a skilled Marketing Campaign Strategist to lead our influencer marketing efforts. This role is ideal for someone with a proven track record in campaign planning, influencer selection, and performance analysis.

Key Responsibilities:

  • Develop comprehensive influencer marketing strategies that align with brand goals.
  • Identify and collaborate with influencers to target the right audience.
  • Craft compelling messages and creative approaches that resonate with our target audience.
  • Ensure campaigns effectively communicate our unique selling proposition (USP).

Influencer Selection & Collaboration:

  • Research and identify influencers based on demographics, brand synergy, and campaign goals.
  • Justify influencer selection with data-driven insights and category-specific alignment.
  • Negotiate contracts and build relationships with influencers.

Budgeting & Cost Analysis:

  • Create detailed campaign budgets covering influencer fees, production costs, and paid amplification.
  • Monitor expenses to ensure cost-effectiveness without compromising quality.

Performance Metrics & Reporting:

  • Define clear KPIs to measure campaign success (e.g., reach, engagement, conversions).
  • Establish a robust reporting structure for tracking and analyzing campaign performance.
  • Propose methods to measure ROI and provide insights post-campaign.

Qualifications:

  • 4-6 years of experience in influencer marketing, brand partnerships, or related fields.
  • Proven experience in managing teams and budget management.
  • Strong understanding of full-funnel marketing and digital trends.
  • Excellent analytical skills to measure and report on campaign performance.

We offer a competitive salary range of $85,000 - $110,000 per year, depending on experience, as well as opportunities for professional growth and development within our dynamic team. If you're passionate about creating innovative marketing campaigns and have a talent for working with influencers, please apply for this exciting opportunity.



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