Content Strategist for Marketing Campaigns

2 weeks ago


Hyderabad, Telangana, India Keka HR Full time

Keka HR is seeking a highly skilled Content Strategist to join our marketing team. This role plays a key part in developing compelling copy across various channels, ensuring that all content aligns with the brand voice and drives measurable business outcomes.

Key Responsibilities:
  • Develop and implement effective content strategies for marketing campaigns across multiple channels (ads, emails, landing pages, banners).
  • Collaborate with the design, marketing, and product teams to ensure consistency in messaging and brand tone.
  • Interpret marketing briefs to generate creative, persuasive copy that resonates with target audiences.
  • Work closely with the creative and digital teams to ensure that copy aligns with the overall campaign objectives and user experience.
Ad Copy and Email Campaigns:
  • Write compelling and concise ad copy for social media, display ads, and PPC campaigns.
  • Optimize ad copy to drive click-through rates (CTR) and conversion rates.
  • Craft attention-grabbing subject lines and email body content to boost open rates and engagement.
  • A/B test email copy and strategies to enhance performance.
Landing Pages & Banners:
  • Write optimized, high-converting copy for landing pages that encourage user engagement and lead generation.
  • Create banner ads that capture attention and communicate key messages effectively.
Brand Voice & Consistency:
  • Maintain and refine the brand's voice and tone across all marketing channels.
  • Ensure consistency of messaging across all touchpoints.
Key Performance Indicators (KPIs):
  • Conversion Rate: Increase in conversion rates across ads, emails, and landing pages.
  • Click-Through Rate (CTR): Improvement in CTR for digital ads and email campaigns.
  • Open Rate & Engagement: Growth in email open rates, click rates, and overall engagement metrics.
  • Lead Generation: Number of qualified leads generated through landing pages.
  • Campaign ROI: Return on investment for content-driven campaigns.
  • A/B Testing Results: Positive changes resulting from iterative testing and optimization efforts.

We offer a competitive salary of $90,000 - $120,000 per annum, commensurate with experience, to support our candidates who possess exceptional skills and qualifications in this field.



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