Growth Marketing Strategist
4 weeks ago
About Inheaden GmbH:
We are a growing tech startup with offices in Germany, India, and the UAE. Our team is looking for a skilled growth marketer who can help us build a truly global organization.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy to engage with our audience and drive user acquisition.
- Conduct A/B testing for email campaigns, LinkedIn paid content, and Instagram paid content to optimize our marketing efforts.
- Design and execute marketing campaigns to experiment with new channels and strategies, driving user engagement and acquisition.
- Analyze various metrics, including conversion rates, acquisition costs, and customer lifetime value, to identify areas for improvement.
- Collaborate with cross-functional teams to ensure our marketing strategy aligns with the company's overarching goals.
- Brainstorm content ideas and work with the marketing team and designer to bring them to life.
- Analyze content performance and pivot our strategy accordingly to achieve the best results.
- Engage with our community through social media, responding to comments and serving as the admin of our groups and pages.
- Improve our Google SEO ranking and organic ranking.
- Report regularly on the success of our marketing efforts and provide recommendations for improvement.
- Generate inbound marketing leads through organic and paid marketing campaigns and smart funnels.
Required Skills:
- 2 years of experience as a growth marketer or a similar role.
- 3 years of experience with analyzing content performance and optimization.
- Proficiency with LinkedIn and Instagram posting.
- Experience with Google Analytics and Google Ads.
- Data analysis.
- Experience with CRMs and lead generation tools.
- Creative problem-solving.
- Excellent communication and writing skills in English (bonus for proficiency in German and Arabic).
- Knowledge of various marketing tactics, including user acquisition, conversion rate optimization, retention marketing, A/B testing, and SEO, and the ability to effectively implement these tactics to drive growth.
Benefits:
- Opportunity to work with a global organization.
- Interesting job with a growing scale-up and in a future-proof industry.
- Flexible working hours/days.
- Additional off-site work and workations.
- Training on the job.
- Free drinks and snacks in the office.
- Latest hardware setups to work conveniently.
- Fun and regular team activities.
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