Data-Driven Marketing Strategist
4 weeks ago
XOR Labs is a performance marketing agency seeking a skilled Senior Digital Marketing Analyst to drive data-driven strategies and optimize digital marketing campaigns.
As a Senior Digital Marketing Analyst, you will play a crucial role in delivering high-performance campaigns and maximizing return on ad spend (ROAS). Your expertise in performance marketing analytics will be instrumental in extracting actionable insights and making data-driven recommendations for optimization and improvement.
Key Responsibilities:
- Conduct comprehensive analysis of digital marketing campaigns, focusing on performance metrics such as conversion rates, ROI, ROAS, and customer acquisition costs.
- Create engaging and persuasive content for digital marketing campaigns, including ad copy, landing pages, blog posts, and social media posts.
- Monitor and analyze campaign performance using various analytics tools and make data-driven recommendations for optimization and improvement.
- Collaborate with cross-functional teams, including designers, and content creators, to ensure seamless execution of digital marketing initiatives.
- Provide regular reports and updates to clients, showcasing campaign performance, key metrics, and actionable recommendations.
- Provide strategic guidance and mentorship to junior analysts, supporting their professional development and growth.
Requirements:
- Bachelor's degree in any Stream.
- In-depth knowledge of digital marketing platforms, including Google Ads, Facebook Ads, and email marketing tools.
- Excellent written and verbal communication skills.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Experience in managing digital marketing campaigns for clients in various industries is a plus.
- 1+ year of relevant experience in the Advertising or Marketing industry.
Benefits:
- Full-time employment.
- Salary: As Per Industry Standards, estimated to be around ₹800,000 - ₹1,200,000 per annum, depending on experience.
- Health Insurance.
- Yearly bonus.
- Monday to Friday working.
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