Mobile Games User Acquisition Lead

4 days ago

Allahabad, Uttar Pradesh, India beBeeUserAcquisition Full time ₹ 18,00,000 - ₹ 25,00,000
Job Overview:

User Acquisition Specialist is responsible for managing the entire UA funnel, from campaign conceptualization to in-depth performance analysis.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.

Main Responsibilities:
  • Plan, launch, and optimize UA campaigns across major ad platforms and ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
Key Requirements:
  • 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.
What We're Looking For:

We are seeking a highly motivated and experienced User Acquisition Specialist to join our team.

The ideal candidate will have a strong understanding of UA principles, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.

If you are a results-driven professional with a passion for user acquisition, we encourage you to apply.

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