Strategic Demand Generation Leader

1 week ago

Alleppey, Kerala, India beBeeDirector Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

We are seeking an experienced Director to lead our go-to-market efforts.

Job Description
  • Our organization requires a leader who can build awareness, generate qualified leads and accelerate pipeline across priority verticals.

Key Responsibilities:

  • Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars and virtual/in-person events.
  • Collaborate with Sales, SDRs and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting and funnel acceleration tactics.
  • Evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity and other performance metrics.
  • Expand and nurture the marketing database to increase campaign reach, improve segmentation and drive lead engagement across the buyer's journey.

Account-Based Marketing (ABM) Leadership:

  • Design and execute 1:1, 1:few and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering and Practice teams.
  • Leverage firmographic, technographic and intent data for targeting and messaging.
  • Coordinate with content, creative and solutions teams to develop persona- and industry-specific assets.
  • Use ABM platforms to orchestrate and optimize campaigns.
  • Integrate ABM with events, webinars and executive programs to deepen engagement.
  • Track and report on ABM performance, pipeline influence and ROI using tools like HubSpot.
  • Drive account expansion and retention strategies in collaboration with Customer Success.

Measurement, Analytics & Optimization:

  • Define KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics and campaign-level ROI and CAC.

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