Logistics Marketing Specialist

5 days ago


Jalgaon, Maharashtra, India S K TRANSLINES PRIVATE LIMITED Full time
Marketing Manager

S K Translines Private Limited is seeking a highly skilled Marketing Manager to develop and execute comprehensive marketing strategies that drive brand awareness, generate leads, and support the company's growth objectives.

About the Role

The Marketing Manager will be responsible for overseeing all marketing activities, managing a team, and collaborating with various departments to ensure cohesive and effective marketing campaigns.

  • Key Responsibilities:
  • Develop and implement marketing strategies that align with the company's goals and objectives.
  • Enhance and maintain the company's brand image and ensure consistent messaging across all marketing channels.
  • Plan, execute, and manage multi-channel marketing campaigns, including digital, social media, email, content marketing, and events.
  • Lead, mentor, and develop a team of marketing professionals, fostering a culture of creativity and high performance.
  • Conduct market research to identify trends, opportunities, and customer needs, and use insights to inform marketing strategies.
  • Oversee the creation of compelling marketing content, including blogs, case studies, white papers, videos, and social media posts.
  • Optimize the company's online presence through effective SEO and SEM strategies to drive traffic and generate leads.
  • Monitor and analyze marketing metrics and KPIs to assess the effectiveness of campaigns and make data-driven decisions.
  • Manage the marketing budget, ensuring cost-effective strategies and maximum ROI.
  • Collaborate with sales, operations, and other departments to ensure marketing efforts support overall business objectives.

Requirements

  • A minimum of 1 year of experience in Brand Marketing / Brand Manager or Consumer Insights / Market Research within the Transport & Logistics industry would be advantageous.
  • Experience in managing a wide range of qualitative and quantitative research.
  • Able to find creative solutions to problems.
  • A strong team player who can manage multiple stakeholders.
  • Pay strong attention to detail and deliver work of a high standard.
  • Will to undertake more than 60% travel.

What We Offer

  • A leadership role in a market-leading company within the Transport & Logistics sector.
  • Opportunities to progress your career.


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