Data Insights Strategist

2 days ago

Pune, Maharashtra, India beBeeAnalytics Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title: Data Insights Strategist

We are seeking an experienced professional to lead our analytics team and drive data-driven strategies. As a key member of our organization, you will work closely with cross-functional teams and clients to design, implement, and optimize advanced analytics solutions.

This role requires exceptional leadership skills, a strong understanding of marketing analytics concepts, and the ability to think critically and solve complex business problems with data-driven solutions.


Responsibilities:
  • Team Leadership & Development:
    • Foster a culture of collaboration, innovation, and excellence within the analytics team.
    • Provide training and guidance on analytics best practices, tools, and methodologies.
    • Ensure alignment of team goals with organizational objectives.
  • Strategic Analytics Planning:
    • Collaborate with stakeholders to understand business objectives and design data-driven solutions.
    • Translate complex business problems into actionable analytical frameworks.
  • Advanced Marketing Analytics & Modeling:
    • Develop and oversee the implementation of predictive models, machine learning algorithms, and statistical analyses to solve business problems.
    • Champion advanced analytics use cases, such as Market Mix Modeling (MMM), uplift modeling, incrementality studies, customer segmentation, lifetime value modeling, and real-time optimization.
    • Ensure robust model evaluation, validation, and deployment processes.
  • Data Governance & Quality Assurance:
    • Oversee data integrity, accuracy, and consistency across all analytics projects.
    • Establish data governance policies and ensure compliance with data security standards.
    • Streamline ETL processes for efficient data management.
  • Client Engagement & Delivery:
    • Act as a strategic advisor to clients, providing insights and recommendations based on advanced analytics.
    • Manage client expectations and ensure timely delivery of analytics projects.

Requirements:
  • Experience:
    • 5+ years of professional experience in analytics, data science, or related roles.
    • At least 3 years' experience in the digital marketing industry is mandatory.
    • Experience in managing marketing analytics projects for international clients, specifically US and UK is mandatory.
    • Proven track record of managing analytics teams and delivering high-impact projects.
    • Prior experience in conceptualizing and scaling AI/ML PoCs or data product initiatives is a plus.
  • Technical Expertise:
    • Advanced proficiency in Python, SQL, and Statistical techniques.
    • Strong experience with machine learning techniques and frameworks (e.g., TensorFlow, Scikit-learn).
    • Expertise in data visualization tools (Power BI, Tableau).
    • Proficient in leveraging AI tools to enhance efficiency across analytics workflows and day-to-day deliverables.
    • Experience with cloud platforms like GCP (BigQuery).
    • Familiarity with data engineering practices and tools (e.g., Airflow, Snowflake) is an advantage.
  • Leadership & Collaboration:
    • Exceptional leadership skills with the ability to inspire and motivate teams.
    • Strong interpersonal skills to build effective relationships with stakeholders and clients.
    • Ability to manage multiple projects in a fast-paced, agile environment.
  • Strategic Thinking:
    • Deep understanding of marketing analytics concepts like marketing mix modeling, media budget allocation, and campaign optimization.
    • Ability to think critically and solve complex business problems with data-driven solutions.
  • Communication:
    • Excellent written and verbal communication skills with the ability to present complex data insights to non-technical audiences.
    • Experience in preparing executive-level reports and presentations.

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