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Senior Affiliate Marketing Strategist

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Mumbai, Maharashtra, India beBeeAffiliate Full time ₹ 80,00,000 - ₹ 1,50,00,000
Job Title

We are seeking a highly-driven and strategic Senior Business Manager Non-Biddable to lead and grow our affiliate and publisher partnerships.

This role sits at the intersection of business development, performance marketing, and relationship management. You will be responsible for driving measurable growth through strategic partnerships, managing key affiliate relationships, and unlocking new non-biddable media opportunities across various channels.

  • Develop and own the non-biddable media strategy with a strong focus on affiliate marketing and publisher alliances.
  • Identify white space opportunities and emerging affiliate platforms to enhance campaign reach and ROI.
  • Collaborate with internal performance and media planning teams to align affiliate strategies with broader marketing objectives.

Key Responsibilities:

  • Owning monthly, quarterly, and annual revenue and ROI targets from affiliate and publisher-led channels.
  • Tracking, measuring, and reporting performance across channels and partnerships to optimize campaigns for scale and efficiency.
  • Regularly auditing affiliate performance, ensuring fraud prevention, attribution accuracy, and platform compliance.

Staying up-to-date with industry trends, competitive benchmarks, and emerging platforms/tools in the non-biddable ecosystem, recommending and piloting innovative approaches to enhance campaign delivery and partner engagement.

Required Skills and Qualifications:

  • Strategic leadership and vision
  • Performance marketing expertise
  • Relationship management skills

Liaising with internal client servicing, tech, and analytics teams to ensure seamless execution, as well as working closely with marketing leads to integrate affiliate campaigns into larger brand and performance initiatives.

Why This Role Matters:

As a Senior Business Manager Non-Biddable, you will play a crucial role in driving business growth and profitability through strategic partnerships and non-biddable media opportunities.