Building a New Food Brand from Scratch

19 hours ago


Kolkata, West Bengal, India beBeeBrandManager Full time ₹ 12,00,000 - ₹ 15,00,000
Brand Manager for Food Brand Expansion

Job Description:

The ideal candidate will be responsible for driving the development and execution of brand strategies, ensuring a strong consumer connection and business impact.

Key Responsibilities include developing and implementing brand strategy, positioning, and value proposition. This includes driving integrated marketing campaigns across ATL, BTL, digital, influencer, PR, and OOH channels.

Additionally, the role requires managing consumer and market research, tracking brand health, and generating insights to inform business decisions.

Collaboration with cross-functional teams and external partners is crucial for seamless execution and effective brand messaging.

Required Skills and Qualifications
  • Experience: 4–5 years in brand management or marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Education: Graduate/MBA in Marketing, Brand Management, or related field.
  • Background: Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.


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