User Experience Growth Specialist
12 hours ago
About the Team
The product marketing team plays a pivotal role in driving growth by crafting user-centric experiences, optimizing conversion pathways, and scaling feature adoption across product lines. As a central team, we collaborate closely with cross-functional groups to unlock business outcomes through effective communication.
About the Role
As a product marketer at our organization, you will work closely with the user-facing product team to drive campaign execution, product adoption, and user engagement. This role provides an opportunity to manage impactful campaigns, learn data-driven decision-making, and collaborate with cross-functional teams to enhance user experiences across our product lines.
- Plan and execute both on-product and off-product campaigns to drive user engagement and feature adoption.
- Assist with go-to-market strategies for product launches and feature rollouts.
- Track and report on campaign performance, deriving actionable insights for future initiatives.
- Regularly monitor product and engagement metrics to assess the effectiveness of strategies.
- Excellent analytical and problem-solving skills.
- Strong copywriting and storytelling abilities.
- Excellent verbal and written communication skills.
- Self-starter with the ability to take initiative independently.
- Strong ownership skills.
Familiarity with analytics tools like Mixpanel, Google Analytics, or Clevertap is a plus.
Experience working with marketing teams is desirable.
Key Performance Indicators (KPIs):- Campaign execution and feature adoption rates.
- User engagement metrics.
- Go-to-market strategy effectiveness.
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