Digital Collections Specialist

3 days ago

Jamnagar, Gujarat, India beBeeCollections Full time ₹ 12,00,000 - ₹ 15,00,000
Job Title: Digital Campaign Strategist & Collections Expert
We are seeking an experienced Digital Campaign Strategist & Collections Expert to lead our digital outreach efforts. As a key member of our team, you will be responsible for designing, executing, and optimizing digital campaigns to improve collections performance.

The successful candidate will have a proven track record in digital marketing, collections strategy, or campaign management, with experience in financial services, NBFCs, or fintech preferred. They will possess strong analytical and problem-solving abilities, excellent communication and stakeholder management skills, and the ability to work in a fast-paced, cross-functional environment.

Key Responsibilities:
  • Digital Campaign Strategy:
    • Develop and execute multi-channel digital campaigns tailored to customer segments and delinquency stages.
    • Maintain a campaign calendar aligned with business priorities and regulatory guidelines.
    • Collaborate with internal teams to align messaging, tone, and escalation protocols.
    • Utilize campaign builder platforms to configure and allocate customer segments across delinquency buckets, channels, and vendors.
    • Ensure dynamic allocation logic based on risk scores, payment behavior, and campaign responsiveness.
  • Vendor Management:
    • Manage digital campaign vendors and platforms, ensuring performance, compliance, and seamless integration with internal systems.
    • Track vendor KPIs such as engagement rate, PTP conversion, and recovery performance.
  • Analytics & Optimization:
    • Leverage campaign analytics to monitor performance and identify improvement opportunities.
    • Use A/B testing, segmentation analysis, and predictive modeling to refine outreach strategies.
  • Compliance & Documentation:
    • Prepare and maintain documentation for compliance audits and Operational Risk Management (ORM).
    • Ensure all campaigns and vendor activities adhere to RBI guidelines, data privacy norms, and internal policies.
Qualifications & Skills:
  • Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.
  • 5–10 years in digital marketing, collections strategy, or campaign management.
  • Experience in financial services, NBFCs, or fintech preferred.
  • Proficiency in campaign platforms, SQL, and visualization tools.
Soft Skills:
  • Strong analytical and problem-solving abilities.
  • Excellent communication and stakeholder management.

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