
Lead Food Brand Developer
2 days ago
Food Brand Developer:
As a seasoned professional, you will be responsible for creating and scaling new food brands from the ground up. This involves driving strategic planning, market positioning, and consumer engagement to ensure strong business outcomes.
This role requires an end-to-end approach, encompassing digital marketing, retail partnerships, direct-to-consumer platforms, and marketplaces. You will lead initiatives that foster a deep connection with consumers and drive tangible business results.
Key Responsibilities & Accountabilities:- Develop and implement comprehensive brand strategies, focusing on unique value propositions and competitive differentiators.
- Design and execute integrated marketing campaigns across digital, influencer, PR, and out-of-home channels.
- Analyze consumer and market research to inform brand decisions and measure performance.
- Collaborate with performance marketing teams and agencies to optimize brand messaging and ROI.
- Plan and execute experiential activations, in-store promotions, and sales enablement tools to enhance brand presence.
- Leverage e-commerce and D2C platforms to build and maintain a strong online presence.
- Manage budgets effectively, tracking ROI and ensuring measurable outcomes.
- Foster cross-functional collaboration with internal teams and external partners to achieve seamless execution.
- Brand Strategy & Positioning
- Integrated Marketing Execution
- Consumer Insights & Analytics
- E-commerce & D2C Management
- Budgeting & Planning
- Experience: 4–5 years in brand management or marketing, preferably in the Foods, Personal Care, or Home Care categories.
- Education: Graduate or MBA in Marketing, Brand Management, or a related field.
- Background: Proven track record of building brands on D2C and marketplaces, working with agencies and creators, managing campaigns, and handling budgets.
By joining our organization, you will have the opportunity to grow professionally while making a lasting impact in the food industry.
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