Field Marketing Lead

2 days ago


Gurgaon, Haryana, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

Job Title: Marketing Team Lead

About the Role

We are seeking a seasoned marketing professional to lead our field marketing efforts in the APAC region. As a Team Lead, Field Marketing, you will be responsible for driving and executing marketing campaigns that promote our hospitality cloud solutions to hotels and destinations.

Key Responsibilities:
  • Campaign Strategy & Execution: Develop and execute integrated, multi-channel marketing campaigns to drive demand, generate leads, and build brand awareness for our Hospitality Cloud in APAC.
  • Localize and adapt global campaigns to fit regional market needs and preferences.
  • Collaborate with sales teams to optimize the lead handoff process and support conversion goals.
  • Curate and localize marketing content (emails, landing pages, sales collateral) for regional audiences.
  • Plan and promote webinars, online demos, and virtual events through relevant marketing channels.
  • Support physical events and trade shows by creating marketing collaterals and driving attendance.
  • Collaborate with industry partners to run joint campaigns in the region.
Requirements:
  • 5-6 years of experience in B2B marketing, ideally in technology or the hospitality industry.
  • Proven expertise in campaign management, lead generation, and digital marketing.
  • Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
  • Strong content marketing skills, including email marketing, landing page optimization, and sales collateral creation.
  • Excellent stakeholder management skills, with the ability to collaborate with cross-functional and remote teams.
  • Exceptional written and verbal communication skills to optimize campaign content.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.


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