Digital Advertising Specialist

1 week ago

Navi Mumbai, Maharashtra, India beBeeOperations Full time ₹ 8,00,000 - ₹ 16,00,000

We are seeking a detail-oriented professional to manage the technical and logistical aspects of digital advertising campaigns. This role will ensure smooth campaign execution, from setup and trafficking to optimization and reporting, across various platforms.

Key Responsibilities:
  • Campaign Setup & Trafficking: Implement and manage digital ad campaigns across various platforms, including ad creative trafficking.
  • Quality Assurance: Ensure accurate implementation of ads, tags, creative assets, and tracking pixels.
  • Monitoring & Optimization: Monitor campaign performance, analyze data, and proactively optimize for delivery and KPIs (CTR, viewability, conversions, etc.).
  • Reporting & Analysis: Generate and monitor campaign metrics to ensure optimal performance and identify areas of improvement.
  • Troubleshooting: Diagnose and resolve issues related to campaign delivery, ad tags, and tracking discrepancies.
  • Collaboration: Work closely with internal teams to ensure seamless campaign operations.
  • Inventory Management: Monitor ad inventory and suggest improvements to maximize fill rates and revenue.

Requirements:

  • Bachelor's degree in marketing, Advertising, Communications, or related field.
  • 3-5 years of experience in ad operations or digital campaign management.
  • Sound knowledge of Admob or Ironsource ad serving platforms.
  • Basic understanding of HTML, JavaScript, and third-party ad tags.
  • Strong analytical skills and attention to detail.
  • Proficiency in Excel, including advanced formulas, macros, and data visualization tools.
  • Excellent organizational and time management skills.

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