
Campaign Management Expert
1 week ago
Job Title: Digital Engagement Specialist
About the Role:
We are seeking a skilled Digital Engagement Specialist to partner with our clients in the BFSI sector. Your primary responsibility will be to collaborate with cross-functional teams to design and execute online campaigns that drive measurable business growth.
Key Responsibilities:
- Partner with BFSI clients to understand their business needs, lending workflows, and campaign use cases.
- Translate requirements into user stories, BRDs/FRDs, and process flows for internal product & engineering teams.
- Collaborate with marketing and customer success teams to design online campaigns, engagement journeys, and automation workflows.
- Analyze campaign metrics (activation, conversion, retention, ROI) and recommend improvements aligned to product capabilities.
- Bridge the gap between client-side stakeholders (product, marketing, compliance) and internal teams to ensure smooth delivery.
- Support UAT, validate features, and ensure solutions meet business and regulatory requirements.
Requirements:
- A strong understanding of digital/online campaign management and customer engagement platforms.
- Domain expertise in banking, financial services, or lending (loans, credit cards, deposits, etc.).
- Hands-on experience with CRM / campaign automation / martech tools.
- Excellent skills in requirement gathering, documentation, process mapping, and stakeholder management.
- An analytical mindset with the ability to interpret campaign data, dashboards, and KPIs.
- Strong communication skills to collaborate with both technical and non-technical stakeholders.
Qualifications:
- A Bachelor's degree in Business, Marketing, Finance, or Technology (MBA preferred).
- 3-5 years of relevant experience as a Business Analyst in BFSI domain, preferably with exposure to SaaS or digital products.
Your Benefits:
- A challenging role with opportunities for professional growth.
- A collaborative work environment with a dynamic team.
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