Campaign Manager

2 days ago

Mumbai, Maharashtra, India Motilal Oswal Financial Services (MOFSL) Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Summary:

We are seeking a skilled and strategic CleverTap Journey Manager to join our team. The ideal candidate will be responsible for creating, managing, and optimizing user journeys within the CleverTap platform. This role requires a deep understanding of customer lifecycle management, experience in crafting data-driven campaigns, and the ability to drive customer engagement and retention through personalized, automated journeys.

Key Responsibilities:

1. Journey Creation and Management:

  • Design and implement end-to-end customer journeys using the CleverTap platform to enhance user engagement and retention.

  • Develop personalized and automated campaigns that are aligned with customer behaviors, preferences, and lifecycle stages.

  • Continuously monitor and analyze the performance of customer journeys, making adjustments to optimize effectiveness and ROI.

2. Data Analysis and Segmentation:

  • Use customer data to create highly targeted segments and trigger-based journeys.

  • Conduct A/B testing to identify the most effective journey paths and messaging.

  • Analyze user behavior and campaign performance data to identify opportunities for improvement.

3. Collaboration and Strategy Development:

  • Work closely with cross-functional teams including Product, Marketing, and Customer Success to align journey strategies with overall business goals.

  • Collaborate with the data analytics team to ensure accurate data tracking and reporting.

  • Provide insights and recommendations based on journey performance to drive customer engagement strategies.

4. CleverTap Platform Management:

  • Serve as the subject matter expert for the CleverTap platform, ensuring the team is utilizing the tool to its full potential.

  • Stay updated on the latest features and best practices within CleverTap to continuously improve journey effectiveness.

  • Troubleshoot and resolve any issues related to CleverTap journeys or integrations.

5. Reporting and Insights:

  • Create detailed reports on journey performance, including key metrics such as conversion rates, retention rates, and customer satisfaction.

  • Present findings and insights to stakeholders, providing actionable recommendations for future campaigns.

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