Campaign Strategist

17 hours ago

Hubli, Karnataka, India beBeeManager Full time ₹ 15,00,000 - ₹ 20,00,000
Senior Campaign Manager Role

About the Opportunity

This senior campaign manager role involves shaping the brand voice, driving engagement, and delivering measurable business results. You will be responsible for planning and executing high-impact campaigns, owning our social media presence, and crafting compelling copy that resonates with our audience.

Key Responsibilities:
  • Content & Communication Strategy
    • Define and oversee overall content requirements across channels to ensure timely delivery and high-quality communication.
    • Drive continuous improvement in CTRs, engagement, and conversions through data-backed communication strategies.
    • Collaborate with the marketing team on campaign ideation, messaging frameworks, and brand voice consistency.
  • Stakeholder & Alliance Management
    • Act as the primary liaison with internal stakeholders to ensure timely execution of promotions.
    • Coordinate with alliances to plan, approve, and deliver campaigns as per agreed timelines and brand requirements.
    • Ensure all paid promotions and restaurant deliverables are executed without delays.
    • Align content and promotional strategies with alliance commitments and partner expectations.
  • Social Media & Community Building
    • Manage brand presence on social platforms (Facebook, Instagram, Twitter, and emerging channels).
    • Drive followership growth, engagement metrics, and ROI from community building in line with company objectives.
    • Implement innovative campaigns to enhance brand visibility and recall.
  • Leadership & Team Development
    • Build, mentor, and scale a team of copywriters, social media managers, and campaign executives.
    • Ensure smooth cross-functional collaboration between content, design, alliances, and performance marketing teams.
    • Foster a data-driven and creative-first culture within the team.

Requirements:

  • 5–7 years of experience in campaign management, social media leadership, and professional copywriting (agency or brand side).
  • Strong portfolio of high-impact campaigns, social media growth, and compelling copy.
  • Hands-on experience with marketing and social media tools.
  • Analytical yet creative mindset—able to turn insights into compelling campaigns.
  • Excellent communication, leadership, and project management skills.

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