Chief Meta Advertising Strategist

3 days ago

Anantapur, Andhra Pradesh, India beBeePerformance Full time ₹ 80,00,000 - ₹ 1,20,00,000
Meta Marketing Manager

Job Overview:

We are seeking a seasoned marketing professional to spearhead our Meta ads campaigns. The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of driving conversions and maximizing return on ad spend.

  • Develop and execute paid campaigns across Meta Platforms, optimizing for key performance indicators (KPIs) such as click-through rate (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
  • Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages, ensuring seamless user experiences and optimal campaign performance.
  • Collaborate cross-functionally with design, brand, and product teams to craft compelling ad experiences that align with business objectives and engage target audiences.
  • Monitor and analyze campaign performance regularly, identifying areas for improvement and implementing data-driven solutions to enhance KPIs.
  • Work closely with design & content teams to ensure consistency in brand messaging and campaign assets.
  • Utilize tools like Google Analytics, Meta Ads Manager, Campaign Manager, and dashboards to track and report campaign performance.

Key Qualifications:

  • Education: Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong ROAS.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.

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