Visual Identity Specialist for Meta Ads

18 hours ago

Anantapur, Andhra Pradesh, India beBeeGraphicDesigner Full time ₹ 12,00,000 - ₹ 20,00,000
Meta Ads Graphic Designer

About Our Company

We are a rapidly growing brand seeking a creative and detail-oriented Graphic Designer to drive our visual identity forward. Our ideal candidate is someone who not only understands design principles but also knows what makes an ad successful.

Key Responsibilities:
  • Conceptualize, design, and deliver high-performing static ad creatives for Meta Ads (Facebook/Instagram).
  • Collaborate with the performance marketing team to continuously test, analyze, and optimize creatives for improved click-through rates, return on ad spend, and conversions.
  • Develop product packaging designs that align with the brand's identity and appeal to target audiences.
  • Support the development of brand identity elements including logos, brand guidelines, typography, and visual storytelling.
  • Translate marketing briefs into visually compelling designs across digital and print formats.
  • Stay updated with the latest design and advertising trends, particularly in e-commerce and direct-to-consumer sectors.
  • Maintain consistency in all deliverables, adhering to brand standards.
Requirements:
  • 2+ years of professional experience in graphic design, preferably in e-commerce/D2C or digital-first brands.
  • A strong portfolio showcasing high-performing Meta ad creatives and packaging/branding work.
  • Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent.
  • Understanding of performance marketing metrics (CTR, CPC, ROAS) and how creative impacts them.
  • The ability to balance creativity with functionality and business objectives.
  • Excellent attention to detail, time management, and communication skills.
  • Bonus: Experience in motion graphics, video editing, or 3D packaging design.

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