Senior Visual Communications Specialist

2 days ago

Anantapur, Andhra Pradesh, India beBeeGraphicDesigner Full time ₹ 8,00,000 - ₹ 15,00,000
Job Title: Graphic Designing Executive

Key Role Overview:

As a senior graphic designer, you will conceptualize and create innovative visual assets that drive brand messaging, enhance product awareness, and foster customer engagement.

Key Responsibilities include:

  • Designing high-quality digital banners, website creatives, social media posts, reels, and ad creatives for e-commerce campaigns.
  • Creating emailers and newsletters aligned with marketing campaigns and improving customer interaction.
  • Collaborating with the marketing team to ensure brand consistency and messaging across all platforms.
  • Working on B2B and B2C marketing projects, ensuring creative output resonates with both audiences.
  • Developing storyboards and short-form videos/reels for digital campaigns.
  • Staying updated on industry trends, competitor designs, and emerging creative tools to keep the brand's design language fresh and innovative.
  • Supporting performance marketing efforts with conversion-focused ad creatives (Google Ads, Meta Ads, etc.).
  • Ensuring all designs are optimized for digital channels (web, mobile, social, email).

Requirements:

  • Bachelor's degree in design, Fine Arts, or related field (or equivalent experience).
  • 2–4 years of experience as a Graphic Designer, preferably in e-commerce or IT products.
  • Proven expertise in B2B and B2C marketing creatives.
  • Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, Canva, etc.
  • Strong portfolio showcasing digital creatives, ad banners, emailers, and reels.
  • Understanding of brand identity, typography, colour theory, and visual storytelling.
  • Knowledge of UI/UX principles for e-commerce design is a plus.
  • Ability to work in a fast-paced environment and meet deadlines with high-quality output.

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