Public Relations Strategist

2 days ago


Jaipur, Rajasthan, India Jaipur Rugs Full time
About Jaipur Rugs

Jaipur Rugs is a globally recognized brand that embodies craftsmanship, sustainability, and social impact in the handmade rug industry. As a pioneer in preserving traditional rug weaving techniques, we are committed to empowering artisans and creating timeless designs that resonate with customers worldwide.

Role Summary:

The Public Relations Strategist will lead the development and execution of strategic communication initiatives to enhance Jaipur Rugs' brand visibility, reputation, and engagement with key stakeholders. This role requires a blend of creative and analytical skills to manage internal and external communications across multiple platforms.

Key Responsibilities:
  • Strategic Planning
    • Develop and implement a comprehensive communication strategy aligned with the company's vision and goals.
    • Monitor and evaluate the effectiveness of communication campaigns, adjusting strategies as necessary.
  • Content Creation
    • Craft compelling content for press releases, newsletters, blogs, and social media channels.
    • Oversee the creation of marketing materials such as brochures, presentations, and product catalogues.
  • Media Relations
    • Build and maintain strong relationships with journalists, influencers, and media outlets.
    • Coordinate press events, interviews, and media coverage to ensure positive brand representation.
  • Internal Communications
    • Develop initiatives to keep employees informed and engaged, including newsletters, town halls, and internal announcements.
    • Collaborate with HR and leadership to drive company culture through communication.
  • Digital Communications
    • Oversee website content management and SEO strategies.
    • Manage social media platforms to ensure consistent messaging and engagement.
  • Brand Management
    • Ensure brand consistency across all communication channels.
    • Act as a brand ambassador, promoting the core values and mission of Jaipur Rugs.
  • Crisis Management
    • Handle communication during crisis situations to protect the company's reputation.
  • Research and Reporting
    • Conduct market research to understand target audiences and industry trends.
    • Prepare detailed reports on communication activities and their impact.
Qualifications and Skills:
  • Bachelor's/Master's degree in Communications, Public Relations, Marketing, or a related field.
  • Minimum of 5 years of experience in corporate communications, public relations, or a similar role.
  • Exceptional writing, editing, and verbal communication skills.
  • Strong understanding of digital marketing, including social media and SEO.
  • Experience in media relations and handling press events.
  • Proficiency in content creation tools and platforms.
  • Ability to manage multiple projects in a fast-paced environment.
  • A creative thinker with excellent analytical and problem-solving skills.
Estimated Salary Range: $80,000 - $110,000 per annum

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