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F&B Marketing Specialist

3 weeks ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 19,23,000 - ₹ 24,54,000
F&B Marketing Professional

As a key member of our marketing team, this role will be responsible for driving and enhancing the long-term F&B marketing strategy. This will involve building a holistic marketing plan and executing targeted campaigns to drive consumer awareness, elevate reputation, and shift perception.

CORE RESPONSIBILITIES
  • Marketing Strategy
    • Develop and implement cohesive and integrated marketing plans inclusive of positioning, promotional calendar, public relations, digital channels, and social media.
    • Evaluate new marketing opportunities by keeping up-to-date with consumer behavior and trends.
    • Monitor competition for benchmarking purposes.
  • Channel Management
    • Support corporate and property-level sites across owned, social, and third-party platforms.
    • Maintain and update all food and beverage content through Marriott's channels.
    • Identify and execute partnership/media buy opportunities with key channels.
  • PR, Events, and Content Partnerships
    • Leverage media and influencers in line with marketing strategies and target profiles.
    • Identify and execute content partnership opportunities with key media titles.
    • Organize events and partnerships to launch and promote priority venues and new promotions.
  • Demand Generation and Campaigns
    • Plan and execute portfolio-led food and beverage promotions, events, and initiatives based on business requirements and seasonality.
    • Collaborate with teams for paid online media food and beverage marketing campaigns and SEO.
    • Integrate PR and social media efforts into campaigns to bolster reputation and image.
  • Loyalty Programs
    • Drive F&B-led initiatives and loyalty programs as applicable.
  • Vendors/Partners
    • Work collaboratively with local, regional, and national partners/vendors to build awareness, increase exposure, and demand generation.
  • Training
    • Deliver training and toolkits to elevate leaders' marketing efforts.
  • Performance and Reporting
    • Analyze data and reports to look for opportunities to grow revenue.
    • Provide regular tracking/ROI analysis of promotions and campaigns.