Digital Analytics Solutions Lead

2 days ago

Bengaluru, Karnataka, India beBeeData Full time US$ 1,50,000 - US$ 2,00,000
Key Responsibilities

We are seeking an experienced professional to lead our digital analytics solutions. The ideal candidate will have a strong understanding of customer data platforms and campaign operations, with the ability to manage large-scale projects and collaborate with cross-functional teams.

Responsibilities include:

  • Defining data collection requirements and strategy for Salesforce Data cloud, Tealium AudienceStream, RT-CDP, Segment, and other related tools
  • Working with brand and marketing teams to understand requirements and design personalization use cases supporting end-user engagement involving CDP
  • Managing and triaging requirements from multiple stakeholders and working with onshore and offshore analytics engineers for successful enablement with active communication by setting right expectations
  • Creating, gathering, and managing analytics data needs of lines of business and translating them into technical specifications
  • Managing and working on CDP audits and measurement frameworks to ensure customer profiles are built as per expectations
  • Actively building relationships with lines of business and acting as a consultant for data needs. Periodically analyzing data and current state, reporting out system statuses, findings, and recommendations
  • Managing a consistent method of tagging various digital platforms to support end-to-end channel analytics that includes both web and mobile applications
  • Documenting, sharing, and applying implementation guides, standards, and best practices including creation of SDR, MRD, and other documentation
  • Overseeing the delivery of client deliverables to ensure that team efforts are streamlined to enable analytics, by prioritizing efforts of engineers and QA specialists to meet objectives
  • Providing digital analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities
  • Serving as the point of escalation for client requests
  • Developing and fostering client relationships, especially within clients' analytic departments
  • Managing relationships with clients and partners and identifying opportunities for new data sources
  • Ensuring proper analytics implementation of online marketing campaigns
  • Advising on, building, and maintaining complete documentation for all projects
  • Managing data independently to realize trends and process improvements, keeping up to date with the latest technology trends and recommending areas for improvement
  • Providing ad hoc reporting

Requirements

  • MBA from Tier 1 school
  • Overall 8 -10 years experience with minimum of 3 years of experience in digital analytics solutions such as Salesforce Data cloud, Tealium AudienceStream, Salesforce Audience 360, Adobe Experience Platform
  • Functional and technical understanding of Customer Data Platform (CDP) and campaign operations
  • Request queue management with multi-tasking ability to manage large operation
  • Data operations and management
  • Good knowledge of the Digital Marketing space, including Display, Programmatic, Paid Search, Paid Social, SEO, Email & general Digital Marketing strategy
  • Strong data-driven analytical skills and be able to operate and thrive with partial information and ambiguity and have a track record of excellent performance
  • Microsoft skills (Excel, PowerPoint)
  • Project management using tools such as Jira, Workfront, etc.
  • Experience managing and coordinating multiple projects across internal teams
  • Must be a team player but also have the ability to work independently
  • Ability to work under pressure and manage multiple priorities

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