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Marketing Strategy Director

2 weeks ago

Kurnool, Andhra Pradesh, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Scope of Work

Develop and execute comprehensive marketing strategies that enhance brand visibility, drive business growth, and foster strategic partnerships.

  • Public relations: Build and maintain relationships with media outlets, craft compelling press releases.
  • Agency and vendor management: Oversee relationships, ensure effective collaboration, and delivery of high-quality services.
  • Media management: Plan and execute targeted media campaigns, monitor media coverage for maximum impact.
  • Collaborations with key opinion leaders (KOLs): Enhance brand credibility through influencer partnerships.
  • Brand sponsorships and collaborations: Identify, negotiate, and manage to align with marketing objectives.
  • Event participations and sponsorships: Coordinate participation and sponsorships to maximize brand exposure and networking opportunities.
  • On-ground event activations: Plan and execute events to engage target audiences and promote brand experiences.
Job Requirements
  • 1+ year experience as Marketing Manager/PR Manager with creative agencies, luxury, entertainment, or hospitality.
  • Experience managing public relations and media purchasing.
  • Experience with brand collaborations.
  • Experience with collaborations with content creators and KOLs.
  • Proficient communication skills in English.
  • Experience with managing brand sponsorships.
  • Proficiency in using office tools.
  • Experience with social media management and branding a plus.
Key Responsibilities

As a Marketing Communications Specialist, you will be responsible for developing and executing marketing strategies that drive business growth and enhance brand visibility. You will collaborate with cross-functional teams to identify and pursue new business opportunities, manage public relations, and develop strategic partnerships.