Digital Marketing Strategist

6 days ago


Rajahmundry, Andhra Pradesh, India beBeeMarketing Full time ₹ 45,00,000 - ₹ 60,00,000

At Adscrey, we are a digital growth agency dedicated to helping D2C brands scale faster. We offer full-stack digital solutions including performance marketing, website development, SEO, and social media management.

About the Role

We are seeking an innovative Performance Marketing Manager who will be part of our dynamic growth team. This role requires excellent digital marketing skills, creativity, and strategic thinking.

Key Responsibilities
  • Manage Meta Ads and Google Ads for optimal performance.
  • Create, execute, and optimize campaigns across various channels to maximize ROI.
  • Innovate and develop new campaign ideas to share with the team.
  • Collaborate with design and content teams to create best-in-class marketing campaigns.
  • Work closely with team leads to create and drive strategy with prioritization of initiatives to deliver high returns on marketing spends.
  • Continuously track and measure campaign level, ad-set level, and ad level performance, providing actionable insights.
  • Drive and track KPIs like revenue, conversions, CPA, CPI, etc., and prepare performance reports.
  • Stay up-to-date with online marketing trends, best practices, and keep strategies current.
  • Closely collaborate with internal stakeholders on campaign production schedules, modify activity, and notify stakeholders of relevant outcomes, fluctuations, and plans.
Requirements
  • Previous experience in running Google and Facebook ads extensively.
  • Managed marketing budgets.
  • At least 2 years of experience in performance marketing.
  • Experience in running ads on lookalike audiences, custom audiences, and interest-based audiences.

Soft skills we are looking for:

  • High Ownership (taking complete responsibility for growth via respective channels).
  • Ability to multi-task, work in a fast-paced environment, and get-things-done.
  • Creative outlook and attention to detail.
  • Super Iterative (being able to do numerous experiments).
  • Excellent analytical skills.
  • User Empathy (knowing the user's needs).
What You Get
  • Fast-paced growth opportunities.
  • Total freedom and authority to manage projects.
Do Not Apply If
  • You lack experience with high-budget ad campaigns.
  • You are unwilling to work collaboratively with cross-functional teams.


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