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5 days ago
We are seeking a skilled Digital Fundraising Strategist to develop and execute effective Google Ads campaigns.
Key Responsibilities:- Campaign Planning and Optimization: Plan, execute, and optimize Google Ads campaigns to maximize donations.
- Keyword Research and Audience Targeting: Conduct keyword research, audience targeting, and A/B testing for continuous campaign improvement.
- Campaign Performance Analysis: Track, analyze, and report on campaign performance, providing actionable insights for growth.
- Creative Alignment: Collaborate with the creative and fundraising teams to align ads with campaign goals and donor psychology.
- Industry Stays: Stay updated on Google Ads policies, digital marketing trends, and crowdfunding strategies.
Required Qualifications:
- Marketing Background: Bachelor's degree in Marketing, Business, or related field (preferred).
- Proven Experience: Minimum 3 years of proven experience in crowdfunding and performance marketing.
- Google Ads Expertise: Strong expertise in Google Ads (Search, Display, YouTube, Performance Max).
- Technical Skills: Hands-on experience with conversion tracking, remarketing, and analytics tools.
- Collaboration and Analytical Skills: Ability to work independently in a remote setup and deliver results under strict timelines.
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