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Digital Marketing Strategist
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We are seeking a talented marketing professional to join our team as a Performance Marketing Specialist. This role involves planning, executing, and optimizing paid digital marketing campaigns across various platforms.
The ideal candidate will possess a strong analytical mindset, a passion for ROI-driven marketing, and a proven track record of managing campaigns with measurable results.
Key Responsibilities:- Develop and execute performance marketing strategies to achieve business objectives.
- Prepare comprehensive media plans and execute them efficiently, ensuring maximum ROI.
- Monitor and analyze campaign performance using advanced analytics tools.
- Manage budgets and allocate resources effectively to maximize quality of lead generation.
- Create and optimize ad copies, creatives, and landing pages to improve conversion rates.
- Conduct A/B testing of ads and landing pages to refine campaign performance.
- Bachelor's degree in Marketing, Business, or related field.
- 3+ years of experience in running paid ad campaigns.
- Strong understanding of performance metrics and ability to analyze and interpret data.
- Proficiency in tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, and Excel.
