Senior Digital Marketing Strategist

1 day ago

Rajahmundry, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking a highly skilled Digital Marketing Strategist to lead our search engine optimization efforts.

  • The ideal candidate will possess a blend of technical expertise, strategic thinking, and leadership skills.
  • They will oversee all digital marketing activities, including content strategy, link building, and keyword research, to improve rankings on major search networks.

Key Responsibilities:

  • Develop and implement effective SEO strategies to enhance organic search rankings and drive traffic.
  • Perform keyword research and analysis to identify opportunities for organic growth.
  • Oversee the creation of high-quality, SEO-friendly content in collaboration with the content team.
  • Manage on-page optimization efforts, including title tags, meta descriptions, and internal linking.
  • Conduct technical SEO audits and implement changes to improve site performance.
  • Monitor and report on key SEO metrics, providing insights and recommendations for improvement.
  • Develop and execute link-building strategies to enhance domain authority.
  • Stay updated with the latest industry trends, algorithm updates, and best practices.
  • Utilize Google Tag Manager to manage and deploy marketing tags.
  • Create and analyze GA4 reports to inform decision-making and strategy adjustments.
  • Lead and mentor a team of digital marketing specialists, providing guidance and support.
  • Coordinate with design and content management teams to ensure consistency and effectiveness of marketing efforts.
  • Manage paid ad campaigns across various platforms, ensuring optimal performance and ROI.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field.
  • 5+ years of experience in digital marketing, with a proven track record of success.
  • Strong understanding of search engine algorithms and ranking methods.
  • Proficiency in at least 3-4 key digital marketing skills: GA4 reports, Google Tag Manager, SME, content management, designing, PPC, and ad campaigns.
  • Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs.
  • Proficiency in HTML, CSS, and JavaScript to identify and resolve technical SEO issues.
  • Excellent analytical and problem-solving skills.
  • Strong communication and leadership abilities.
  • Ability to work collaboratively in a fast-paced environment.
  • Experience with managing digital marketing for large websites is a plus.
  • Excellent project management skills and attention to detail.

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