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Senior Data Driven Marketing Specialist
2 weeks ago
Our company is a leading astrology platform, connecting users with verified astrologers for personalized guidance through secure and intuitive chat, call, and video experience.
Job OverviewWe are seeking a Product Marketing Executive to join our fast-growing team. If you're passionate about data-driven marketing, optimizing campaigns, and driving growth, this could be an exciting opportunity for you.
Key Responsibilities:- Develop and execute end-to-end CRM strategies across multiple channels, including Email, WhatsApp, Push, and SMS.
- Design, implement, and track A/B tests to refine messaging, targeting, and overall campaign strategy.
- Analyze campaign performance data and present actionable insights to cross-functional teams.
- Collaborate with product and marketing teams to drive user engagement and retention initiatives.
- Maintain accurate campaign data, reports, and dashboards to monitor performance.
- Bachelor's degree in a related field.
- Strong proficiency in Excel/Google Sheets, including pivot tables, formulas, and data visualization.
- Basic knowledge of SQL (preferred).
- Detail-oriented with strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
Millions of users worldwide have been served through our secure and accessible platform. Our mission is to make astrology trusted and easily available to everyone.
