Strategic Data Insights Specialist

6 days ago


Jaipur, Rajasthan, India Minimalist Full time
Job Description

We are seeking a highly skilled Strategic Data Insights Specialist to join our team at Minimalist.

About the Role

This is an exciting opportunity for an analytical professional to drive business growth by leveraging data insights and analytics expertise.

The ideal candidate will have 2-3 years of experience in marketing analytics, campaign performance, or business analysis roles, with hands-on experience with Google Analytics, Meta Ads Manager, and CRM platforms.

You will work closely with cross-functional teams to develop and implement data-driven strategies that inform business decisions and drive revenue growth.

Responsibilities
  • Data Analysis and Insights
    • Analyse advertisement performance metrics (CTR, CPM, ROAS, impressions, etc.) across various platforms.
    • Evaluate ad spend efficiency, audience engagement, and conversion rates.
    • Develop and manage dashboards to track performance across brands, channels, and campaigns.
  • Data Integration and Visualization
    • Integrate data from different sources (Google Analytics, Meta Ads, CRM, etc.) for real-time insights.
    • Generate insights on brand health, competitive positioning, and consumer trends.
    • Present findings and recommendations through visualisations (PowerPoint, Power BI, Tableau, etc.).
  • Strategy Development and Execution
    • Conduct competitive benchmarking to identify gaps and opportunities for differentiation.
    • Leverage analytics to recommend brand positioning and messaging strategies based on data insights.
    • Assess ROI and provide post-campaign analysis reports with actionable insights to optimise future campaigns.
Requirements

To succeed in this role, you will need:

  • 2-3 years of experience in marketing analytics, campaign performance, or business analysis roles.
  • Hands-on experience with Google Analytics, Meta Ads Manager, and CRM platforms.
  • Proficiency in data visualisation tools (Tableau, Power BI) and Excel.
  • Experience working with SQL and knowledge of statistical methods is a plus.
What We Offer

We offer a competitive salary package, including:

  • $80,000 - $110,000 per year, depending on experience.
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.


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