Data Insights Specialist
5 days ago
We are looking for a skilled Data Insights Specialist to join our team at Minimalist. As a key member of our marketing department, you will play a crucial role in helping us drive business growth through data-driven decision making.
Job DescriptionIn this role, you will be responsible for analyzing advertisement performance metrics across various platforms, evaluating ad spend efficiency, and identifying areas for improvement. You will also develop and manage dashboards to track performance across brands, channels, and campaigns, and provide actionable insights to optimize future campaigns.
Key Responsibilities:- Monitor and analyze advertisement performance metrics (CTR, CPM, ROAS, impressions, etc.) across various platforms.
- Evaluate ad spend efficiency, audience engagement, and conversion rates.
- Develop and manage dashboards to track performance across brands, channels, and campaigns.
- Analyze branding campaign effectiveness, identify key success factors, and assess ROI.
- Provide post-campaign analysis reports with actionable insights to optimize future campaigns.
- Leverage analytics to recommend brand positioning and messaging strategies based on data insights.
- Conduct competitive benchmarking to identify gaps and opportunities for differentiation.
- Ensure data accuracy, consistency, and timely reporting to stakeholders.
- Integrate data from different sources (Google Analytics, Meta Ads, CRM, etc.) for real-time insights.
- Generate insights on brand health, competitive positioning, and consumer trends.
- Present findings and recommendations through visualizations (PowerPoint, Power BI, Tableau, etc.).
To be successful in this role, you will need 2-3 years of experience in marketing analytics, campaign performance, or business analysis roles. You should have hands-on experience with Google Analytics, Meta Ads Manager, and CRM platforms, as well as proficiency in data visualization tools (Tableau, Power BI) and Excel. Experience working with SQL and knowledge of statistical methods is a plus.
$65,000 - $85,000 per year
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