Senior B2B Marketing Specialist

16 hours ago

Kanpur, Uttar Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title: Senior B2B Marketing Specialist

We are seeking a seasoned professional to spearhead our B2B services marketing initiatives.

About the Role:

This is an exciting opportunity for a highly motivated and experienced marketer to join our team as a Senior B2B Services Marketing Professional. As a key member of our marketing team, you will be responsible for developing and executing high-volume campaigns across international markets.

You will work closely with cross-functional teams to design and deliver Account-Based Marketing (ABM) initiatives that drive prospecting and conversions. Your expertise in email marketing, content marketing, and SEO will be crucial in creating engaging content and driving lead generation for our B2B services.

In this role, you will have the opportunity to analyze campaign performance using analytics tools and deliver actionable insights for continuous optimization. You will also be responsible for overseeing website content and ensuring SEO/UX best practices.

Key Responsibilities:
  • Develop and execute multi-geo email campaigns using modern tools like Apollo to drive prospecting and conversions.
  • Manage and optimize campaigns for B2B audiences across international markets.
  • Create and implement SEO strategies aligned with AI-driven practices to boost organic reach.
  • Collaborate with sales teams to design and deliver ABM initiatives targeting key clients.
  • Analyze marketing performance through analytics tools and deliver actionable insights for continuous optimization.
Requirements:
  • Proven experience in email marketing, content marketing, and SEO with a focus on Lead generation for B2B services.
  • Strong hands-on expertise in Apollo, Campaign Manager, CRM platforms, and marketing analytics/optimization tools.
  • Good understanding of ABM strategies tailored to international audiences.
  • Experience in managing websites and data-driven mindset with the ability to track and analyze campaign performance.
  • Exceptional communication skills with the ability to craft compelling marketing narratives.

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