Marketing Expert

1 day ago

Kanpur, Uttar Pradesh, India beBeeMarketer Full time US$ 1,04,760 - US$ 1,41,240
Job Title: Senior Marketing Manager

Overview:

We seek a seasoned marketing expert to lead and expand inbound marketing efforts.

This role drives brand awareness, generates qualified leads, and supports revenue growth in the U.S. B2B market, particularly in vendor verification and onboarding.

Key Responsibilities:

  • Inbound Marketing Strategy: Develop comprehensive strategies to attract high-quality leads through content marketing, SEO, email campaigns, and social media.
  • Content Development: Collaborate with creators to produce engaging content that addresses target audience needs.
  • SEO Optimization: Implement best practices to improve organic search rankings and drive traffic to our website.
  • Campaign Management: Plan and manage multi-channel marketing campaigns, ensuring alignment with sales objectives and tracking performance metrics.
  • Market Research: Conduct thorough analysis to understand customer needs, industry trends, and competitive landscape, informing marketing strategies and positioning.
  • Lead Nurturing: Develop lead nurturing programs to move prospects through the sales funnel effectively.
  • Collaboration: Work closely with sales, product, and customer success teams to ensure cohesive messaging and alignment across all customer touchpoints.

Qualifications:

  • Experience: 5–8 years of marketing experience in B2B SaaS companies, with a focus on the U.S. market.
  • Industry Knowledge: Familiarity with vendor verification, compliance, and onboarding processes is highly desirable.
  • Skills:
    1. Proven track record in developing successful inbound marketing campaigns.
    2. Strong understanding of SEO, content marketing, and lead generation strategies.
    3. Proficiency in marketing automation tools and CRM systems.
    4. Excellent analytical skills to measure and report on campaign performance.
    5. Exceptional communication and project management abilities.
  • Education: Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.

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